Yesterday was a day of win for Sony, with news that the PS3 Slim had sold like crazy in bothJapanand theUK. Sonyhas commentedon the good fortune, revealing it’s “extremely pleased” with the reception and noting that expectations have been exceeded.
“The first week’s Chart-Track numbers for sales of the new PS3 were ahead of our expectations, so we were extremely pleased,” states SCEE’s Mike Howser. “A new price point and a new machine has proven a significant catalyst to help consumers make the move onto PS3. Our new advertising campaign, ‘The Game Is Just The Start’, is also demystifying the value proposition.”
Howsen is also hoping that big exclusives likeUncharted 2,EyePetandHeavy Rainwill keep the PS3’s momentum going over the next few months.
It looks like Sony’s fortunes are starting to turn in a big way, and if the PS3 can keep up its current performance, this holidy season may be a victorious one for the Black Box o’ Blu-ray. After three years of promising, we might just get a “year of the PS3” after all.
