Activision publishing CEO Mike Griffith has a lot to smile about. After all, he’s a high ranking executing in the most successful and evil third party publisher in the world, and whileGuitar Heroand its ten billion sequels beatRock Bandin the charts, he isn’t too shy toput the boot in.
“First of all, the consumer has voted and we’ve outsoldRock Bandfour-to-one; we’re outsellingRock Band10-to-1 in Europe.” he boasts, evilly. “If you listen to the analyst side of things and the Viacom earnings report, it does look likeRock Bandis very successful financially. So, you’d have to conclude so far, our business model has served the consumer and shareholders better.”

Of course, it’s easy to outsell your rival when you pump out so many spin-offs, but the nefarious publisher is too busy counting its gold and gems to really care about that little bit of logic. Griffith justifies theGuitar Herosaturation by claiming there a “thirst” among customers for more of their favorite music and “the next level in innovative gameplay surrounding them.”
Well, I’m convinced.Guitar Herois obviously better than Rock Band. Activision said so.








