E-commerce giant seeks software for its set-top boxes
Chinese e-commerce giant Alibaba has sunk $10 million intoOuya,WSJreports.
According to sources familiar with the situation, Alibaba inked the deal last month with hopes of integrating the Ouya library on its set-top boxes.
Ouya struck asimilar agreementwith Xiaomi last year, signaling a shift away from the hardware space. The startup hasn’t had much success at home since its$8.6 million Kickstarter campaign, given a rather tepid reception and competition with similar (better?) devices like Amazon’s Fire TV.
Perhaps Ouya will fare better in its pursuit of the large, untapped Chinese market.
Alibaba breathes new life into game-console maker Ouya[The Wallstreet Journal]
