As a means of breaking up our day-long marathonHalo 3campaign experience earlier this week, the good people at Bungie brought us sandwiches and showed off a series of ads for the forthcoming release. Honestly, I was kinda… blown away. No CG? No sillymovie trailer announcer dude?Sure, we’ve seen the whole overwrought emotional impactthangin previous Microsoft ad campaigns such asGears of War, but what really strikes me about theHalo 3spots is the breathtaking and massive model featued inother ads. This making-of video, cleverly disguised within the same History Channel-esque context as the other spots, shows just how much work was put into the creation of the piece. Quite an undertaking but as one of the other attendees at the event put it, “I think Microsoft can afford it.”Yeah, probably. Hit the jump for the extended “Believe” trailer, which also features the monument.
As a means of breaking up our day-long marathonHalo 3campaign experience earlier this week, the good people at Bungie brought us sandwiches and showed off a series of ads for the forthcoming release. Honestly, I was kinda… blown away. No CG? No sillymovie trailer announcer dude?
Sure, we’ve seen the whole overwrought emotional impactthangin previous Microsoft ad campaigns such asGears of War, but what really strikes me about theHalo 3spots is the breathtaking and massive model featued inother ads. This making-of video, cleverly disguised within the same History Channel-esque context as the other spots, shows just how much work was put into the creation of the piece. Quite an undertaking but as one of the other attendees at the event put it, “I think Microsoft can afford it.”
Yeah, probably. Hit the jump for the extended “Believe” trailer, which also features the monument.
