Aheheheheheheehh. Heheheheeheheheheh. HEHEHEEHEHEHEHH. Welcome toWarzone, boys, where we droppin’? Eheheheheheh.

Yeah, this is actually happening. Hollywood stoner and actor Seth Rogen is the star ofCall of Duty’sSeason Three Reloaded update forBlack Ops 6, and I can’t help but wonder just what the hell has gone wrong in the FPS franchise lately to reach this point.

I need to preface this by saying I like Seth Rogen. I enjoy his movies (Pineapple ExpressandSuperbadare among all-time favs of mine), and he seems like a decent enough dude. But how did we go from a bad-assSquid Gamecrossover in season one and an awesomeTeenage Mutant Ninja Turtlescollab in season two, to a Seth Rogen marijuana-themed event pass in season three?

Seth Rogen Operator skin

I have traditionally been a fan of the weird and whacky skins inCoD. I have used CoD Points to purchase everything from a rubber ducky skin, to Raphael the Ninja Turtle, and Art the Clown fromTerrifier.I think it’s fun, adds personality to the game, and is harmless. But this one just feels cringier than usual, and a low point when it comes to collabs.

Event Passes are controversial enough to begin with, considering how they cost upwards of $10 on top of season passes which are already on top of the $70 price tag forBO6itself. But I guess I can swallow the prices when it comes to certain things, whereas this event feels like a hastily-thrown together mess.

Image via Destructoid

First of all, 4/20 was last week. This event begins on May 1. Jay and Silent Bob have already joined the game as your required potheads inCoDeach year. The ship has sailed on this event, which was likely scheduled to come earlier before season three got delayed so the game could be fixed enough for Verdansk.

CoD’sneed to have so many weed-themed items each year is another story entirely. To an extent, I get it. I take edibles, I smoke from time to time (it’s fully legal in my state), and I enjoy some stoner movies and shows as much as anyone. But why does Activision feel the need to hammer everyone over the head with this sort of “LOOK AT ME I SMOKE WEED” mentality? Well, it’s probably because it makes money year in and year out. And here we are.

Image via Activision

Thankfully, the actually useful items in the event pass are free, like the Ladra SMG and 7.62 Mini-Rocket Conversion attachment for the Goblin Mk2. Elsewhere, the paid track has two skins for Rogen, a finishing move, a “HA!” emote (probably more akin to his trademark “eheheheheh” laughter), two weapon variants, a gun screen, and weed leaf weapon decal. Ho hum.

To get real for a second, this isn’t that huge of a deal. I won’t be purchasing the event pass, so that’s all I can really do to voice my discontent (other than this article, obviously), and there are bigger problems in the franchise. But… Seth Rogen? Is that really the best we can do now?

OW2 Mercy in her Rose Gold skin

Weapons kid running in street

Rick and morty falling through colorful space and Belly, Conrad, jere, Taylor, and Steven gathered around a table outside in the summer i turned pretty

Battlefield 6 aiming RPG at a helicopter

Milla Jovovich portraying Alice in Resident Evil 2002, wearing a red dress and holding a gun in her hand.

A man caught in an alien tree in Abiotic Factor.

A three-panel image of Pokémon Masters EX showing Latios on the left, Silver at center, and the keyart with Red, Cynthia, and more trainers on the right