But they could be dunked on just as easily
I’m getting flashbacks to theSonic the HedgehogTwitter account picking fights with everyone, but it would be crazy for companies to not get involved with EA’s“most downvoted Reddit comment ever” situation.
Even Blizzard (and by proxy, Activision) decided to get involved, as someone over on theStarcraftTwitter account clowned on the prospect ofBattlefront II‘s grind-heavy scheme to unlock hero characters. It was to promoteStarcraft II‘s free-to-play release, which provides players full access toWings of Liberty, as well as several co-op commanders for free (and most others up to level five).

Of course while this is a funny ribbing from a social media employee (that seems to be sanctioned as it hasn’t been taken down at the time of this article), Activision-Blizzard isn’t blameless at a corporate level. Many of their games also employ loot boxes, includingDestiny 2, where they provide gameplay influencing weapon and armor mods, andCall of Duty: WW2, where you open loot boxesin front of other players. Also, mostDiablofans will never forget the real money auction house (RMAH) inDiablo III, which crippled the game until it was eventually removed.
Number of hours it takes to earn the full StarCraft II: Wings of Liberty Campaign: 0

— StarCraft (@StarCraft)August 09, 2025
Number of pay-to-win mechanics in StarCraft II: 0







